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When you’re new to something – a job, a hobby, or in this case, SEO – it’s easy to be scared by all the technical jargon. You’ve probably heard of terms like “keywords” and “backlinks,” but what do they mean? How to use them to improve your website’s ranking on Google? If you’re starting to feel like you’re in over your head, don’t worry. We’re here to help with a simple yet effective SEO tip for beginners: target long-tail keywords.
Long-tail keywords are phrases (usually 3-4 words) specific to what you’re selling. Let’s look at this example: if you sell shoes, a long-tail keyword you target could be “women’s size eight black leather heels.”
Targeting specific, relevant keywords on your website tells Google what your website is about. That, in turn, helps Google determine when to show your website as a result of relevant searches. So let’s say someone searches for “buy shoes online.” If your website sells shoes and you have a page optimized for that keyword, then there’s a good chance your website will appear in the search results. On the other hand, if you’re starting and need optimized pages, then it’s unlikely that your website will appear. So start targeting long-tail keywords to increase your chances of appearing in relevant searches.
One of the best ways to target long-tail keywords is to answer questions on Quora, a question-and-answer platform with millions of monthly users. It’s one of the top 100 websites on the Internet, so you can be sure there’s a lot of traffic. When you answer questions on Quora, include a link to your website. That is called a “backlink” and is an important ranking factor for SEO. The more backlinks you have from high-traffic websites, the higher your website rank on Google. Look for keywords related to your business on Quora to find relevant questions to answer. If you sell shoes, you could search for “shopping” or “fashion.” Once you’ve found a few relevant questions, take some time to write thoughtful, well-researched answers. Remember to include a link to your website in your solution’s “Source” section. If you do this consistently, you’ll see an uptick in traffic to your website.
AnswerThePublic is a helpful tool that allows you to find all of the popular Quora questions people are asking. It makes finding relevant questions to answer a breeze, and it’s a great way to think of ideas for your blog or website. To use AnswerThePublic, you must head to the website, type in the keywords related to your niche, and hit the search bar. You’ll get a list of the popular questions people are asking about your topic. Pick a few of the most relevant questions and start answering them on Quora. And remember: a link to your website or blog must be included in the text so you can get those all-important backlinks.
Everything takes time – well – everything except building links. With this tip, you can start seeing results pretty quickly. Remember to be consistent and focus on providing value with your answers. If you can do that, you’ll see an increase in traffic and, eventually, higher rankings on Google.
Tags: AnswerThePublic, Long-Tail Keyword, Quora, SEO
