Guest Posting 101 - What To Track And Measure

Guest Posting 101 - What To Track And Measure

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What To Track And Measure For Guest Posting
Taylor Nixon / July 11th,2023
When you’re guest posting, it’s essential to track the success of your posts so that you can continue to produce quality content that engages your audience.

What’s The Point Of Guest Posting?

Before you start tracking anything, it’s essential to understand the goal of guest posting. Guest posting is a way to build links, increase brand awareness, and drive traffic to your site. However, if there are no results from your guest posts, you need to reconsider your strategy.

How To Determine Guest Posting Success?

There are factors to consider when determining the success of your guest posts.
- Number of Links: One of the most important factors is the number of links your guest post generates. Make sure that you’re getting quality links that will help improve your SEO.
- Traffic: Another critical factor is traffic. You have to make sure that your guest post drives traffic to your site. If it’s not, you need to reconsider where you’re submitting your posts.
- Brand Awareness: Finally, you want to consider brand awareness. Are people talking about your post? Is it getting shared on social media? These are all crucial factors when measuring the success of your guest posts.
What To Track When Guest Posting

There are many things that you can track when guest posting. Below are some of the most critical metrics:
1. Links – One of the main benefits of guest posting is building links. You should track the number of links that your post generates and the quality of those links.
2. Traffic – When you post your SEO-optimized articles on another site, you’re driving traffic back to your site. You should track the number of visitors your post generates and their location.
3. Social Shares – A great way to measure the success of your guest post is to track the number of social shares it receives. It will help you determine if your target audience engages with your content.
4. Rankings – If you’re targeting specific keywords, you should track how your guest post affects your rankings for those keywords.
5. Conversion Rates – If you have a call to action at the end of your guest post, you should track the conversion rate to see if it’s effective.
How To Track These Metrics

There are ways that you can track these metrics. Below are some of the most popular methods:
1. Google Analytics – Google Analytics is a free tool that helps you track various metrics, including website traffic, social media engagement, and conversions.
2. Ahrefs – Ahrefs is a paid tool that helps you measure the number of links your site has and the quality of those links.
3. BuzzSumo – BuzzSumo is a free tool that helps track your content’s number of social shares.
4. SERPstat – SERPstat is a paid tool that helps you track your website’s rankings for specific keywords.
5. CrazyEgg – CrazyEgg is a paid tool that helps track how people interact with your website.
The Bottom Line

Guest posting can be a great way to increase traffic, build links, and improve brand awareness. However, it’s crucial to keep track of your posts and produce quality content. By monitoring the number of connections, traffic, social shares, and conversions your guest post generates, you can determine its success and make necessary changes.

Tags: Ahrefs, BuzzSumo, CrazyEgg, Google Analytics, Guest Post, Guest Posting, Guest Posting 101, SERPstat
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