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In today’s marketing landscape, marketers deploy a quarter of their budget on content marketing. A known fact is that potential customers’ first visit to your website will end up without purchasing in over 90% of cases. That is where content marketing and lead generation fit in. 4 Ways To Exploit…
Native advertising is becoming even more significant in 2022 and far more complex. Save for a few pioneering advertisers and publishers until now, the native ad space has mainly been unstructured and murky. The rise of header biddings and other programmatic technologies brought much-needed order to the world of native…
Marketing has been a part of life since the first human-to-human interaction. From the barter system to the modern business process, marketers have always tried to find innovative ways to spread their message and persuade people to buy their products or services. Inbound Marketing In Numbers Inbound Marketing is an…
SEO is changing. There are lots of factors, and the most important one is trust flow. Trust flow rates a website based on how trustworthy it is to Google's algorithm. It means that if your site isn't reliable, you're not going to rank well in SERPs (search engine results pages).…
A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on…
Content creation is a huge part of marketing these days. The more content you create, the higher your chance of reaching your audience and getting them to purchase what you are selling. However, it is not always easy to develop new ideas for content or know how to execute them.…
Facebook and Twitter Open Graph tags help your website show up in the social media feeds. It is essential as it gives users reasons to click on your site and visit it. You can use these tags for various purposes, such as: To promote an event or sale To provide…
Leads and sales are what every marketer wants, and of course, you cannot generate leads or sales without traffic. However, numbers can be misleading. Even if you get a lot of traffic from, let’s say, Facebook, most of those leads may not be relevant for your business. In essence, it…
Are you out to create some great piece of work? Reaching for the best possible topic? Although it’s commonly associated with boring waste of time, research is the most important thing in that process. Providing the most interesting pieces of information and being one step in front of the competition…
