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If you're a business owner, you might already have heard of account farming from a few of your business connections. But what is it? And what's the difference between account farming and account hunting? In this article, we'll look at what account farming is, why you need it, and what's…
Expanded Text Ads are a new ad format that gives you the power to say more with your text ads. ETAs will not only increase your character limit from 25 characters to 30 but also enable two headlines with almost 30 characters each and four descriptions with up to 80…
Native advertising is becoming even more significant in 2022 and far more complex. Save for a few pioneering advertisers and publishers until now, the native ad space has mainly been unstructured and murky. The rise of header biddings and other programmatic technologies brought much-needed order to the world of native…
Marketing is a critical key for the success of any business, so those who supply online casinos must think about how they attract new players and manage those already playing at their site or app. Without new players and the revenue they bring, an online casino cannot survive. Effective marketing…
Google adopted a plethora of different machine learning characteristics into its advertisement platform over the years. Thanks to that, now pretty much anyone can create their campaigns using Google Ads, and Google will do the largest part of the optimization for its users. Now we have the advantage of using…
When Google was introduced, we can say that the world was a very different place. 1998 was a time without 90% of the technology we now have. Therefore, younger generations cannot imagine the world just a couple of decades ago. Opportunities were much narrower at that point in time. The…
You’ve been working on your podcast for the last couple of months. Your following is now significantly larger than it was when you started. Now you feel that it’s the right time to start making money. However, you’re still not sure how to go about it. If the sponsors aren’t…
Online gambling has been prevalent for more than a quarter of a century at this point. While that’s not a short time for an individual, for industry, it’s abridged. You can safely say that online gambling is still in its infancy. Regular players are not your average consumers. That’s why…
Running a successful and fruitful Google Ads campaign requires having the ability to be under many different hats. It can be said that this is a necessity. These “hats” span from having exceptionally-written google text ads to conducting proper keyword research. Google Ads is still the best way to be…