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In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
Strangely, digital marketing in Malaysia is something that is still being overlooked considering the country’s digital landscape. However, that trend is changing as of recent. With a well-educated population, high literacy rates, and relatively high standards, it is fertile ground for marketing of any kind, mainly digital, when looking at…
What’s the first thing that comes to your mind when you think about a press release? We are sure that most people think about a stodgy, stuffy, highly technical, and formal article that has no flair and doesn’t trigger any engagement. While we can agree with some parts of this…
SEO’s goal is to land as many potential customers as possible on your business’s site. The ranking is everything. At this moment, Google holds a 91.75% share of the search engine market, which means that 2021 SEO trends have everything to do with knowing Google algorithms and leveraging them. Let’s…
When talking about online content, video is possibly the most valuable asset you can have. In the smartphone age, most people are accustomed to watching web videos instead of reading endless paragraphs of plain text. Don’t believe us? In that case, take a look at the following numbers: 85% of…
Many brands that come into the market with a new story and product, take the help of influencers online to communicate their message to consumers. Influencer marketing provides a professional way for a business to advertise and tell its story. Social media have evolved an impossible way to launch a…
The world of podcasting is going through a renaissance at the moment. More than 50% of people in the United States over the age of 12 listen to podcasts from time to time, while almost 33% listen regularly. Currently, there are more than three-quarters of a million active podcasts in…
When it comes it marketing, video is the future of content. And the future is now. New research indicates that 85% of people in the United States actively watch online videos. It’s no wonder that 9 out of 10 marketers consider video a central part of their overall strategy. If…
You don’t need us saying to know it, but we’ll mention it anyway – YouTube is big business. What once was just a simple video streaming platform has now become the second most widely used search engine on the planet, right behind Google. Yes, you read that right. That’s why…
