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Social media ads are a necessary evil. We all know we need to do them, but sometimes they seem to need fixing as well as we'd like. So if your Facebook ads are underperforming, don't despair. It could be any one of many reasons. Today, we will count the five…
For most marketers, link building is the core piece in their SEO strategy. Link building has evolved and tools to automate the process. Many ways can build links for your website. Most of these traditional methods still work amazingly well, but one thing I've seen work exceptionally well is social…
As SEOs, we hear much advice about what makes content rank well. Sometimes it's in the form of an oft-repeated quote like "content is king," and sometimes, it comes in the form of specific criteria like "provide comprehensive answers to your users' questions." Content is indeed king - we can…
You have an Instagram account. So does your best friend, your mom, and that one random person you met at a party once. Businesses are on Instagram too, and they're trying to figure out how to use this social media platform to engage with customers. But everyone is on Instagram…
To results on Google aren't what they used to be. Ok, we don't mean that they're worse in any way. They're more helpful. But they do look different. They aren't only links; you can see questions and answers, graphs, and other types of information. That is all part of Google's…
Most businesses today understand the importance of video marketing. Demo videos, in particular, can be beneficial in showcasing your products or services and helping potential customers understand how your business can help. However, not all businesses know most of their demo videos. This article will cover everything you need to…
With over a billion active websites, it's no secret that competition for search engine traffic is fierce. To rank high in results and attract visitors to your site, you need to optimize your site for search engines. One way is by adding videos to your website. Videos can help improve…
Are you a digital marketer? Do you want to know more about specific marketing strategies and how you can use them? What Does A/B Split Testing Connote? A/B split testing, otherwise known as split testing or bucket testing, is a way of comparing two versions of a webpage against each…
It is always in our best interest to show you ways to find places for great guest post publication so you can enhance your site’s SEO delivery. So how can you guest post for organic traffic? In recent years, guest blogging or posting has become increasingly popular. The main reason…