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Social media! Doing it right can help your business get more attention, bring in many new customers, and increase your bottom line. And if you fail to do it right, it can waste a lot of time and even more money. What can you do? How can you nail your…
There's no doubt that video marketing is getting popular. A recent study by Cisco predicts that by 2021, 82% of all internet traffic will be video traffic. That's up from 73% in 2016. With numbers like that, it's no surprise that more and more businesses are turning to video marketing…
If you've ever owned a business, marketing can be challenging. It's hard to understand how to measure the results of your efforts. The good news is that you're not alone. Businesses face marketing as a common challenge, but the good news doesn't stop there. There are ways to overcome these…
Your brand essence is what your company or product represents to your consumers. It's the core of how customers perceive you, and it drives their loyalty (or lack thereof). Think of it as the emotional appeal behind why customers purchase from you. It would be best if you mirrored brand…
It can be challenging to know how to approach a blog or website to write a guest post. You don't want to be too desperate, but you also don't want your request to get lost in the shuffle. The key is to create a perfect pitch. Why Is Having a…
One of the most critical aspects of developing blog post topics is when it comes to guest posting. Without a well-developed subject, your guest post will not be successful. It will discuss some tips for creating blog post topics that will captivate your audience. Why Is Finding The Right Topics…
Link building is one of the most powerful tools in any SEO toolbox. It can be one of the biggest generators of quality, natural links on the Web when properly executed. On the other hand, link building can get you into trouble quickly when done poorly or with bad intentions.…
One of the most common things people will tell you is to create resource links. These articles contain a list of tools or resources for something specific, such as SEO or Social Media. There's nothing wrong with this tactic, and it does work very well, but there are some essential…
As there are nearly 90 billion Google searches every month, marketing on search engines and optimizing your website to appear higher on SERPs is essential to reach your target audience. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are digital marketing strategies that help you achieve this goal. SEM…
