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HARO, or help a reporter out, is a method journalists use to find sources for their articles and stories. However, you don’t need to be a columnist to reap all the benefits this approach provides to its users. Surely, we are talking about a compelling resource that can help you…
One of the commonest misconceptions in the world of marketing is the term “brand“. Even though its meaning seems pretty obvious initially, surprisingly, we can see that there are a lot of mistakes when referring to this term. So naturally, it is pretty important to know all these before you…
Google adopted a plethora of different machine learning characteristics into its advertisement platform over the years. Thanks to that, now pretty much anyone can create their campaigns using Google Ads, and Google will do the largest part of the optimization for its users. Now we have the advantage of using…
When discussing guest blogging, it’s important to say that this is an integral part of pretty much every SEO strategy. You cannot accomplish much if you don’t use guest blogging. It helps with building authority, staying relevant, reaching many new people, and increasing exposure. We can see that there are…
If the growth of e-commerce in 2020 has taught us anything, we can expect more from our favorite online industry in the next couple of years. While some people may not like it, the world of retail is about to change drastically, for good. What will the future of e-commerce…
When Google was introduced, we can say that the world was a very different place. 1998 was a time without 90% of the technology we now have. Therefore, younger generations cannot imagine the world just a couple of decades ago. Opportunities were much narrower at that point in time. The…
Podcasting has finally become mainstream. There are hundreds of thousands of shows out there, with billions of people listening around the globe. Podcasting is even threatening to take over traditional media outlets like radio and TV. As a matter of fact, new research indicates that 66% of consumers nowadays prefer…
One of the most important steps of every SEO strategy is to establish and claim a local business GMB or Google My Business listing. Becoming a part of these lists can provide significant help to businesses in terms of displaying organic rankings. By doing that, they can provide all the…
If you’re an online merchant, you have to come to peace with one thing: most people aren’t aware they need something until someone puts it in front of them. That means most people who could use your product aren’t out there actively looking for it. They’re just sitting, browsing through…
