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You’ve invested a lot of time and resources to create high-quality content for your website. Now, it’s all optimized and posted on your website. You even have promoted it on all your social media accounts. However, the number of new visitors isn’t as high as you thought they would be.…
There are quite a few ways you can attract more organic traffic to your website. All of these methods can be categorized into two main groups, direct and indirect efforts. Using direct efforts means you will attract organic traffic through link building strategies like social media marketing, guest posting, etc.…
Hi everyone, I'm Gladys and welcome to the Digital Marketing 101 web series by NickMetrics! In today video, our main focus in on Facebook Lookalike Audience. What does it mean? And why is it even important as a digital marketing technique? Question 1– What is a Lookalike Audience? Simply, a…
One of the most frequent questions during website optimization is, do hash signs have any influence on the site’s Search Engine Optimization efforts? How Google treats fragment links? Are they overlooked? What’s the accurate way of using them? The answer is pretty complex since it can vary from situation to…
Although the current pandemic has had a huge impact on the global sports industry, undoubtedly life moves on. Several major sports leagues like MLB, NFL, and NBA have all announced the return of their players on the court. For the time being, all of the games will be played without…
Greetings, I'm Chandni, NickMetrics.com spokesperson. Welcome to another episode from the content marketing video series by NickMetrics. In today video, we will look at the key steps in content marketing. Without a strategy, content marketing is NOTHING. Even with the most interesting and thought-provoking content, if the right audience can't…
Our global market is saturated with products and services. Hence, it is only natural for every modern brand to have a few serious competitors—some who have the same customer base and target audience as yours. More often than not, brands are, therefore, more likely to focus on creating highly specialized…
In just a few years, podcasting managed to grow from a bedroom hobby to serious business. Just consider this: in 2020, there are more than 850,000 active podcasts. Only two years ago, the number was hovering around 500,000. That means, in just 24 months, the number of podcasts managed to…
Hi everyone, I'm Chandni and welcome to the Video Marketing web series by NickMetrics. In this video, we shall be comparing and contrasting self hosting or YouTube or Vimeo as they are peculiar to video marketing. There comes a time when you must be deliberate about taking your content optimization…
