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Do you own a business? Are you familiar with the several strategies you can use to enhance your digital marketing business and achieve your goals? What does the term lookalike audience mean? And how does it relate to digital marketing? Lookalike Audiences Some years back, lookalike audiences were tagged the…
No doubt that consumers are the lifeblood of any business. After all, there would be no revenue and no business at all without customers! That's why it's so vital to creating a customer centric marketing strategy that puts your target audience's needs and wants front and centre. However, what does…
If you've ever owned a business, marketing can be challenging. It's hard to understand how to measure the results of your efforts. The good news is that you're not alone. Businesses face marketing as a common challenge, but the good news doesn't stop there. There are ways to overcome these…
Creating a comprehensive marketing plan for your business can seem daunting, but it doesn't have to be. By breaking down the process, you can develop a plan to help you achieve your marketing goals in 2022 and beyond. Marketing Trends For 2022 The first step in creating your marketing plan…
Influencer marketing was once limited exclusively to celebrities and a few bloggers. Things have changed drastically since then. When you first begin looking into influencer marketing, you may find conflicting recommendations from experts. Some say that you need to partner with influencers in growing your brand, while others say that…
Are you a business owner? Have you tried different means of enhancing your business outlook via appropriate and viable marketing strategies, but success seems far-fetched? Hi, is me Samantha again, and I'm the spokesperson for this influencer marketing video series by NickMetrics. Today, our main interest is in understanding what…
Dropbox is one of the most valuable startups in the world. Did you know that the team behind it managed to attract so much interest and increase the company’s worth by investing only a symbolic amount of money into advertising? Even without investing too much money in marketing, the company…
HRINJ, or Health Republic Insurance of New Jersey, is the state’s health insurance system. This system was a child of the ACA signed into law back in 2010. As you can imagine, this is a company with a plethora of competition since there are so many insurance companies operating in…
Geolocations have entirely changed how modern marketing works in this day and age. This is a relatively new type of digital marketing, but research has shown that it is incredibly effective, as well. It is a game-changer in the advertising field, especially on local levels, and it’s a trend that…
