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When you're new to something - a job, a hobby, or in this case, SEO - it's easy to be scared by all the technical jargon. You've probably heard of terms like "keywords" and "backlinks," but what do they mean? How to use them to improve your website's ranking on…
As SEOs, we hear much advice about what makes content rank well. Sometimes it's in the form of an oft-repeated quote like "content is king," and sometimes, it comes in the form of specific criteria like "provide comprehensive answers to your users' questions." Content is indeed king - we can…
There are literally tens of thousands of SEO basics guides on the World Wide Web, and most of them aren't that friendly to the user. So, if you're a beginner and have never done any SEO before, this guide is for you. First, we'll introduce five of the most basic…
Link building is a topic that has been covered time and time again. Various books, articles, and courses cover the subject, so it is straightforward to find information about this area. However, you may not know that there is an entire industry around link-building services; many companies exist solely to…
In the 2020s, you can't run a small, local business without a proper regional SEO strategy. Nowadays, more than 90% of people find a local business through Google. That's why having a higher ranking in local search results is crucial. You're practically invisible if you're not visible on the first…
There's no doubt that video marketing is getting popular. A recent study by Cisco predicts that by 2021, 82% of all internet traffic will be video traffic. That's up from 73% in 2016. With numbers like that, it's no surprise that more and more businesses are turning to video marketing…
As there are nearly 90 billion Google searches every month, marketing on search engines and optimizing your website to appear higher on SERPs is essential to reach your target audience. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are digital marketing strategies that help you achieve this goal. SEM…
Website Citation Flow is a metric that company owners often overlook. It measures the number of times your website has been mentioned in other websites and blogs, which will help you get more traffic to your site. We'll cover what Website Citation Flow is, why it's essential, and how to…
Marketing is a vital industry that has evolved and expanded exponentially in the last few years. With new technologies come new opportunities for marketing professionals, and we can already see the effects of this trend in the current day. With digital marketing becoming such a popular topic today, it's hard…
